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  • OUR GUIDING PRINCIPLES

    DIRECT SOURCES

    We’re open about where our tea comes from. Every kilo of tea we buy is traceable to the farms it was plucked from. We publish farm coordinates, maps, and media, including interviews with our producers. They’re dear friends who update us regularly on tea production and farm life when we can’t be there ourselves.

    (Keep up with them here.)

    Our transparency model is progressive in an industry where the norm is to conceal (partially or wholly) information about tea sources. We have nothing to hide.

    DIRECT LANGUAGE

    Tea is complex. Distilling its long history, rich culture, and the current science into useful, easily understood information is our job as modern tea importers. It’s easy to use exotic-sounding verbiage and folklore in lieu of providing objective information. And whether it’s intentional or not, that style of mystique marketing does a disservice to specialty tea. We reject it.

    Clear, concise information is the bedrock of transparency. From origin transparency, to processing descriptions, to flavor notes, we speak in accessible, objective terms about tea. But you don’t need to be any type of “nerd” to appreciate our tea at a high level. Ask us anything. We won’t talk past you.





    Oolong vs. Black Tea: How Oxidation Shapes Flavor & Energy

    Oolong vs. Black Tea: How Oxidation Shapes Flavor & Energy

    Discover how oxidation separates oolong from black tea—and how it transforms taste, aroma, and caffeine’s calm, balanced energy.

    Read More
    L-Theanine in Tea: The Calm Focus Behind Every Cup

    L-Theanine in Tea: The Calm Focus Behind Every Cup

    Learn how L-theanine shapes tea’s calm energy and how matcha, green, and oolong teas naturally balance caffeine and clarity.

    Read More
    Matcha vs. Green Tea: Differences in Taste, Caffeine & Craft

    Matcha vs. Green Tea: Differences in Taste, Caffeine & Craft

    Learn how matcha and green tea differ in flavor, caffeine, and craft — and what makes each unique in cultivation and preparation.

    Read More